Commerce OS / Free online store for fashion brands
Fashion & clothing · India

A free online store for your fashion brand

Sell your clothing, ethnic wear or accessories from your own store, not just Instagram DMs. Sizes and colours, UPI and cash on delivery, WhatsApp order updates and GST invoices are built in. It's free forever up to 100 orders a month, and our team sets it up with you.

Up to 100 orders a month₹0free forever, not a trial
SetupDone for youproducts, sizes, payments, delivery
Beyond 100 orders₹10per extra order, everything included
Selling fashion online in India

What fashion stores need that generic builders don't

Sizes, colours and stock per variant

A kurta in four sizes and three colours is twelve things to keep in stock. Each variant has its own stock, so a sold-out size can't be ordered and you don't have to cancel and apologise.

Cash on delivery without the return pile

Fashion buyers love COD, and they also refuse parcels more often than buyers in most categories. Every COD order is confirmed on WhatsApp before it ships, addresses and pincodes are checked before dispatch, and a failed delivery attempt is flagged the same day so you can call the buyer before the courier sends it back.

Exchanges and returns that keep the books straight

When a size doesn't fit, the return is recorded against the original order and a GST credit note is raised for you, so your sales and tax figures stay right without anyone fixing a spreadsheet.

Instagram and WhatsApp stay your shop window

Keep posting reels. Put your store in your bio and reply to "price?" with a product link. Buyers check out on their own, any time, with UPI or COD. Read how to sell on Instagram and WhatsApp with your own store.

Four-field mobile checkout for a fashion store with UPI and cash on delivery
A four-field checkout built for phones, where most fashion orders happen.
Included free

Everything to run a fashion store

StoreYour own store and domainFast on mobile, with shareable product links for Instagram and WhatsApp.
ProductsSizes and coloursVariants with their own stock, prices and photos.
PaymentsUPI, cards and CODCOD orders confirmed on WhatsApp before you ship.
DeliveryCouriers or your own ridersPincode check before checkout, failed deliveries flagged the same day.
UpdatesWhatsApp order messagesConfirmed, shipped, out for delivery, delivered.
GSTInvoices and credit notesRaised automatically, including for returns.
RepeatBring buyers backReorder reminders on WhatsApp to past customers.
ReportsSales and cash in one placeWhat sold, which sizes, and how much COD cash is still with couriers.
What happens after you leave your number
1

We call you within a working day

About your products, sizes, where you deliver and how you take payments today.

2

We set up your store, free

Catalogue with sizes and colours, UPI and COD checkout, delivery areas and GST.

3

You start selling

Share your store link on Instagram and WhatsApp and take orders from day one.

Questions

Questions from fashion sellers.

Can I really start a fashion store for free?

Yes. D2 Commerce OS is free forever while you take 100 orders a month or fewer, and our team sets the store up with you. After that it's ₹10 an order, dropping to ₹8 and ₹6 as you grow, with no monthly plan.

Can I add sizes and colours?

Yes. Each product can have variants such as size and colour, each with its own stock, so a size that's sold out can't be ordered.

How do I reduce returns on cash on delivery orders?

Confirm COD orders on WhatsApp before you ship, check the address and pincode before dispatch, and follow up the same day when a delivery attempt fails. Those three steps are built in.

Can I keep selling on Instagram?

Yes. Keep posting on Instagram and put your store link in your bio and in WhatsApp replies. Buyers check out on your store with UPI or COD, and the order arrives with the address already filled in.

Do I need GST to sell clothes online?

Generally yes for selling goods online, and payment gateways ask for it during onboarding. Check the rules for your situation with a CA.

Do I need a developer or designer?

No. Our team helps you set up the store, payments and delivery. You add products from simple screens.

Related guides

All guides →

The rest of the layer
Talk to us

Your store, set up free. Start with your number.

Start free.
We set it up.

Leave your number and we'll take it from there — your store, your catalogue, your delivery setup, done by our team.

  • We set up your store and move your catalogue — no charge
  • Free forever up to 100 orders a month, then ₹6–₹10 per order beyond 100
  • Want to see it first? A walkthrough on your own products
  • No plugins to buy, no developer, no lock-in
Free setupNo card needed

Leave your number — we do the rest

  1. 1Your number
  2. 2A few details optional

Takes 10 seconds · we reply within a working day

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