001 For Indian D2C brands

More repeat orders. Fewer returns. Cash you can trust.

One platform instead of a cart and ten apps — a fast mobile store, shipping and delivery, COD tracking, GST books and reports.

  • Fully managed — we host, run and update it
  • No tech team needed — no plugins, no developers
  • Set up by our team — catalogue moved, at no charge

Start free — we set it up. We move your catalogue and connect payments and delivery at no charge. Free up to 100 orders a month.

Shopify ◆ WooCommerce ◆ Magento ◆ Custom API ◆ Own fleet ◆ 3PL partners ◆ Hyperlocal riders ◆ Dark stores ◆ GST invoicing ◆ COD custody ◆ Route planning ◆ Reconciliation ◆ Shopify ◆ WooCommerce ◆ Magento ◆ Custom API ◆ Own fleet ◆ 3PL partners ◆ Hyperlocal riders ◆ Dark stores ◆ GST invoicing ◆ COD custody ◆ Route planning ◆ Reconciliation ◆
<60sfrom order placed to a rider's manifest
15reconciliation checks, run every morning
1 tapfor a regular to repeat their last basket
100%of cash tracked from doorstep to bank
4fields to check out — no account, no password
Askany report in plain English, answered on your data
✦ One platform instead of ten

A cart and ten apps — or one platform.

The usual D2C setup
  • A cart and a theme
  • A checkout / COD app
  • A shipping aggregator
  • Riders coordinated on WhatsApp
  • A GST invoicing app
  • A reorder / loyalty app
  • Reports stitched together in spreadsheets
  • A freelance developer to keep it all working
D2 Commerce OS
  • Fast mobile store with a four-field checkout
  • COD built in, tracked from doorstep to bank
  • Shipping and delivery, with a rider app
  • Riders, routes and trips in one console
  • GST invoices and credit notes, automatic
  • One-tap reorders for regulars
  • One set of reports across all of it
  • Hosted and maintained for you — no developer
✦ Already have a store?

Keep your cart. Add only what's missing.

Connect your Shopify store (WooCommerce and custom carts on request). Orders flow in; we run what happens after checkout. Priced per order, only for the modules you use — and we set it up free.

Delivery & rider appPick lists, routes and a Hinglish rider app — your riders, a 3PL, or both. Add this →How it works
COD trackingEvery rupee tracked rider → store → bank; shortfalls flagged the same day. Add this →How it works
GST invoicingInvoices with HSN, FY numbering, credit notes on every cancellation. Add this →How it works
Reporting & MISSales, cancellations, delivery and cash-not-yet-in on one board. Add this →How it works
002 The film — 9 seconds

One order, all the way through.

Basket to reconciled, and what every system is holding at each step. No cuts, no voiceover, nothing hidden between the stages.

Live render · 9 stages · cart → route → doorstep → books
003 The gap

A checkout ends where the hard part begins.

Your cart is good at taking money. It has nothing to say about the ninety minutes after — the picking, the routing, the cash, the invoice, the customer asking where it is.

01 Orders you can't fulfil A pincode you don't serve, a slot you never offered, a day you don't run.
02 Cash with no chain Collected by a rider, handed to a store, handed to the company — none of it recorded, reconciled at month end from memory.
03 Routes built by hand Stops copied into Maps each morning. No distance record, so no honest basis to pay per kilometre or to compare a partner's bill.
04 Books that disagree Cancelled orders still counted as revenue, gaps in the invoice series, credit notes raised late or never.
05 Regulars treated as strangers Number, address, landmark, pin — retyped every single time by the customer who buys the same thing every month.
06 No number you'd defend Three systems, three answers, and nothing that tells you which one is right this morning.
004 Three layers, one dataset

Not three tools bolted together.

The cart knows your delivery geography. The dispatch screen knows the invoice. The books know both. Nothing is re-keyed between them.

Layer 01 — Storefront

A cart that fits a
local catalogue

Serviceability, guided choice and a returning customer who never retypes anything.

  • PIN-gated serviceability before the first tap
  • Guided journeys — variant, grind, pack size
  • One-tap repeat order from past baskets
  • Saved profile and address book
  • COD, online, and a one-click COD rescue
  • Lab reports, reviews and FAQs in the cart
Layer 02 — Operations

Dispatch, however
you deliver

Your own riders on their phones, a delivery partner over an API, or a mix by pincode.

  • Pick lists, stickers and trip manifests
  • Route planning on real road distance
  • Rider app in English, Hinglish and Hindi
  • Hand off to a 3PL and track the same states
  • COD custody: rider → store → company
  • Doorstep capture that fixes the address for good

Delivery operations → COD reconciliation →

Layer 03 — Books

Documents an
auditor will accept

GST-correct paperwork, and a nightly check that every system still agrees.

  • Tax invoices with HSN and place of supply
  • Consecutive numbering per financial year
  • Credit notes on cancellation and return
  • Money trail: every rupee, actor and timestamp
  • Nightly reconciliation against your backend
  • MIS: sales, SLAs, riders, cost per delivery

GST invoicing & credit notes →

005 Start fresh, or plug in

Run it on its own — or alongside your cart.

Run storefront, checkout, shipping, delivery and books on Commerce OS with nothing to install or maintain — or keep Shopify, WooCommerce or a custom cart and connect it as an integration — catalogue and orders sync, and fulfilment goes to whoever is actually carrying the box.

Commerce backends

Read the catalogue, write the orders, keep one record of truth — wherever that record lives.

Shopify — live WooCommerce Magento Custom / headless Standalone

Shopify is in production today. The others connect through the same adapter interface — catalogue in, orders out, money reconciled. Running without any backend is supported too: the platform can hold the catalogue itself.

Fulfilment

Own fleet, contracted riders or a national partner — the same order states either way.

Own fleet — live 3PL / courier partners Hyperlocal on-demand Dark store / pickup Mixed by pincode

The in-house rider app is in production. Partner integrations use the same manifest and status model, so an order handed to a courier reports against the same SLA board as one on your own bike.

006 The value, in one line

Frictionless ordering is
a revenue decision.

Every field, tap and page a customer has to get through is a place the order dies. We removed them — and the repeat order, which is where a grocery or wellness brand actually makes its money, collapsed to a single tap.

01

One tap to reorder

A returning customer is recognised on arrival. Their last baskets are already on screen — select, confirm, done. No login, no password, no re-typing an address they gave you last month.

Typical repeat journey: 1 tap vs 8–14 on a standard cart
02

Four fields for a stranger

Mobile, name, address, locality — on one screen, with the PIN already answered and the delivery pin resolved from the address while they type. No account creation, ever.

Checkout: one screen, no account wall
03

The promise before the basket

Serviceability, delivery day and the free-delivery threshold are settled before the first add-to-cart — so nobody fills a basket only to be told you don't deliver there.

Abandonment moved upstream, where it costs nothing
04

Ordering by voice

“Do teen kilo aata bhej do” — spoken in Hindi, Hinglish or English, into a basket. For the customer who will never enjoy typing on a phone, and for the repeat order that should take five seconds.

Reaches the cohort a typed cart quietly loses
Designed against one measure: the fewest possible actions between wanting the order and placing it. Put it in front of your own cohorts — first-time buyers, regulars, the over-fifties, the ones who order for the household — and compare it to the cart you run today.
007 The screens — twelve, unretouched

Not a mockup. The product, running.

Every frame below is a screenshot of a live deployment taking real orders — customer names and numbers masked, nothing else touched. Storefront to courier to ledger.

Storefront — Serviceability answered first
Checkout — Four fields, one screen
Courier app — Built for a phone in one hand
New orders — A pick list, not a spreadsheet
Route planning — Stops sequenced on real roads
Shifts — Planned now, handed over later
Pick slip — One sheet for the whole trip
MIS — Every question the same board answers
Breakdown — Group by anything that matters
Orders — One list, every stage
Reconciliation — Fifteen checks, every morning
Money trail — Every rupee has a row
01 / 12
Storefront
Serviceability answered first A PIN gate, a delivery promise and a returning customer's basket.
008 The consoles — 14 seconds

Twelve screens your team lives in.

The admin console and the store-ops panel, tab by tab, on seeded data: MIS, orders, aging, rejected writes, cash custody, the money trail, reconciliation and settings — then the pick list, routing, dispatch and returns.

Admin console · store ops · 12 tabs
009 Capabilities

The details that decide whether ops runs on it.

01Serviceability gate PIN-level coverage, locality autocomplete and a delivery promise shown before the first add to cart.
02Address intelligence Location derived from the address when a customer won't share GPS, validated against their PIN, and locked once a courier confirms the door.
03Repeat ordering Past baskets, multi-select across orders, and a cadence model that flags what a household is about to run out of.
04Payments COD and gateway, with the order created only once money lands — and a one-click COD rescue when a payment fails.
05Discounts that report Codes written onto the order itself so campaign spend appears in your reports, and can never be deleted once used.
06Routing & handoff Auto-sequenced stops on real road distance, or a manifest pushed to a partner — the same states either way.
07COD custody Collected → with store → handed over → accepted, each step timestamped, shortfalls flagged the moment they happen.
08GST documents Invoices and credit notes with HSN, place of supply and composite delivery, numbered consecutively per financial year.
09Lifecycle messaging WhatsApp at every stage, with consent captured at checkout, enforced on every channel and logged for every send.
10Aging & exceptions Anything stuck past its stage limit surfaces on its own, before a customer has to call and ask.
11Returns & replacements Zero-value replacement orders with a pickup note, scheduled like any other delivery.
12MIS Sales, trends, SLAs, trips and cost per delivery — filterable and groupable eleven ways, exportable.
13Filing-ready tax reports B2C summaries by place of supply and rate, HSN-wise outward supply and credit notes tied to the invoices they reverse — exported in the shape a CA files from.
14Reports on demand, in plain English Ask for the cut you want and get a real table back — filtered, grouped and exportable — instead of raising a ticket for a new report.
15Voice ordering Hindi, Hinglish or English into a basket, resolved against the live catalogue, confirmed on one screen with the same serviceability and payment rules.
010 AI, where it actually pays

Ask the business a question.
Get the answer, not a dashboard.

Not a chatbot bolted to a storefront. The AI sits on your own order, delivery and cash data — so what it says can be checked, exported, and taken to your CA.

A · On-demand reports ask it

“Which PINs lost
money last month?”

Type the question the way you'd say it. The answer comes back as a real table — filtered, grouped, charted, with the rows you can export. No ticket to a developer, no waiting for a report to be built.

Also: “Compare COD against prepaid by area” · “Riders whose cost per drop rose this month” · “Customers who used to order fortnightly and stopped”
B · Voice ordering hands-free

The customer speaks.
The basket fills.

Hindi, Hinglish or English, on the phone they already hold. Quantities, pack sizes and substitutions resolve against your live catalogue; the customer confirms one screen and it's an order — with the same serviceability and payment rules as any other.

Opens up the buyer who abandons a typed checkout: older households, tier-2 cities, anyone ordering while their hands are busy.
C · Filing-ready books compliance

Reports your CA
can file from

GSTR-1 style B2C summaries by place of supply and rate, HSN-wise outward supply, credit notes tied to the invoices they reverse, and a consecutive per-financial-year invoice series that never skips. Exportable, reconciled, and dated.

The month-end question changes from “can we assemble this?” to “which format do you want it in?”
D · Anomalies watching

It tells you before
a customer does

Fifteen reconciliation checks run every morning against the commerce backend; anything stuck past its stage limit, any cash that hasn't landed, any order the backend disagrees about surfaces on its own — with a Telegram alert when it matters.

The failure mode of most ops software is silence. Here silence is only ever the result of a clean run.
011 Intelligence & growth

Four things a storefront simply cannot know.

A cart sees a transaction. This sees a household, a route and a ledger — over time. Every model below runs on your own order history; none of it needs a data team.

01 · Replenishment live

It knows when a
household runs out

Per customer, per product, we learn the actual gap between orders — then flag the ones due this week and put a one-tap basket in front of them.

A Shopify store sends the same reminder to everyone on day 30. This one knows this family buys 10 kg every 24 days and the last one was 22 days ago.
02 · Basket gaps live

It reads the basket,
not the browsing

Consumption is derived from what was actually delivered — quantities, weights, composition. Gaps in the basket drive the next recommendation.

Not "customers also bought". A specific, defensible reason: this household's basket has no protein source, so here is the one that fits.
03 · Fulfilment economics live

It prices every
drop, every channel

Km per delivery, cost per drop, on-time rate — own fleet against partner, by pincode. The basis for deciding who should carry which order.

Most brands discover their delivery cost per order at year end. This shows it per rider, per partner, per pincode, today.
04 · Anomaly detection live

It tells you before
you'd have noticed

Cash that doesn't match the order, orders stuck past their stage limit, books that stopped agreeing with the backend — surfaced the morning it happens.

A storefront has no opinion about ₹100 missing from a rider's collection. This one raises it the same hour, with the actor and timestamp.
012 Worked example — organic foods D2C

₹50 lakh a month,
run by four people.

A modelled walk-through for an organic grocery brand at roughly ₹50L monthly GMV across Delhi NCR — the shape of business this was built for. The volumes and unit economics below are the inputs; the arithmetic is what the system changes.

Monthly GMV₹50L~5,900 orders at ₹850 AOV
Mix62% CODown riders in NCR, 3PL beyond
Repeat share25–68%by category; staples highest, 3–5 week cadence
Team on ops5a manager, a store lead, two store executives, one on books
Team on wheels10own riders, planned into shifts each morning

Where the month used to go

  • Order to manifest — a morning of copy-paste between the cart, a spreadsheet and WhatsApp.
  • Cash — COD reconciled weekly from memory and photographs of notes; shortfalls found late, if at all.
  • Repeat orders — a broadcast to everyone on the same day of the month, whatever their cadence.
  • GST — invoices assembled at month end; credit notes for cancellations reconstructed by hand.
  • The question “how did last week go?” — half a day of exports.

What the layer changes

  • Under a minute from the last order of the cut-off to a sequenced, assigned rider manifest.
  • Every rupee attributed — collected, with rider, handed over, accepted — and shortfalls flagged the same day.
  • Replenishment per household, so the nudge lands when that family is actually running out.
  • Invoices and credit notes generated at the event, numbered per financial year, filing-ready.
  • “How did last week go?” — asked in plain English, answered in seconds.
The arithmetic at this volume
Ops hours saved on routing, picking and manifests ~90 hrs/mo~3 hrs a day across a five-person ops desk
COD leakage closed by same-day custody reconciliation 0.3–0.8% of COD₹9k–₹25k a month at this mix
Failed deliveries avoided by an address pin validated before dispatch 1–2% of dropseach re-attempt costs a full trip
Repeat lift from one-tap reorder and cadence-timed nudges the number to watchon a 25–68% repeat share, small % moves dominate everything above
Platform cost at 5,900 orders/month, tiered ~₹47k / month₹6/order at this volume, plus ₹2 delivery operations

Read this as a model, not a testimonial. The operational figures are drawn from the reference deployment this product runs on; the money is arithmetic applied to the stated volumes. Bring your own numbers to the walkthrough and we will run it against them in front of you.

013 Pricing

Priced per order, not per seat.

You pay when you sell. No platform fee, no per-user licence, no annual lock-in — and nothing at all until you are past a hundred orders a month. WhatsApp lifecycle messaging and the intelligence layer are in the price at every tier, not sold back to you as add-ons.

Starter
Free
up to 100 orders / month
  • Full micro-cart storefront
  • WhatsApp order lifecycle
  • GST invoices & credit notes
  • Nightly reconciliation
  • Community support
Growth · most brands
₹10/order
101 – 1,000 orders / month
  • Everything in Starter
  • MIS, SLAs and rider economics
  • Intelligence & growth, included
  • On-demand reports, asked in plain English
  • Email support, next working day
Scale
₹8/order
1,001 – 5,000 orders / month
  • Everything in Growth
  • Route planning & trip payouts
  • Partner / 3PL handoff
  • Multi-warehouse & dark store
  • Priority support
Volume
₹6/order
5,000+ orders / month
  • Everything in Scale
  • Custom adapters & SLAs
  • Dedicated environment
  • Named support engineer
  • Quarterly ops review
ModuleWhat it addsPrice
Storefront & orders Micro-cart, checkout, customer accounts, repeat ordering Included
Books & compliance GST invoices, credit notes, money trail, nightly reconciliation Included
Delivery operations Pick lists, routing, rider app, COD custody, trip payouts ₹2 / order
WhatsApp lifecycle Order, dispatch, delivery and feedback messaging with consent gates Included
Intelligence & growth Replenishment model, basket gaps, fulfilment economics, anomalies, on-demand reports Included
Partner / 3PL adapters Manifest handoff and status sync with courier partners ₹1 / order
Migration & setup Catalogue mapping, historical orders, staff training, go-live One-time

Tiers apply to the whole month, not in bands — cross into Scale and every order that month is at the Scale rate. WhatsApp lifecycle messaging and the whole intelligence and growth layer are included at every tier; only delivery operations and partner adapters are charged on top, per delivered order, and a cancelled order is never billed. Payment gateway charges and Meta's WhatsApp template fees are billed by those providers at cost. Annual commitment takes a further 15% off; we will tell you which tier you actually land in after the first month rather than guessing now.

014 Rigour

Built like something that handles money.

Because it does — cash in a rider's pocket, refunds to a customer's card, and numbers a chartered accountant will read line by line.

Atomic writesIf the backend won't accept an order, the order doesn't exist here either. The customer is told, ops is alerted, the attempt can be replayed. Never a phantom order being packed against no record.
Nightly reconciliationFifteen checks each morning: orders missing on either side, payment drift, cancelled-but-not-refunded, cash that doesn't match, gaps in the invoice series. Silence means they agree.
Idempotent by designA double tap, a retried request or a duplicate payment callback produces one order and one charge. Proven under concurrent load.
Full money trailEvery refund, credit note, cash handover and shortfall recorded with actor, amount and timestamp — visible to the owner and no one else.
Consent gatesConsent captured at checkout and enforced across WhatsApp, SMS and email. Every send logged, test orders never messaged, per-number daily caps.
Tested where it mattersDispatch scenarios, concurrency and fault injection, and reconciliation proven by deliberately breaking the books and watching every check fire.
Questions

What brands ask before a walkthrough.

Do we need Shopify or WooCommerce?

No. Commerce OS includes the storefront, checkout and payments, so you can run your brand on it alone — nothing to install, no plugins to manage. If you already have Shopify, WooCommerce, Magento or a custom cart, it can connect as an optional integration instead.

Is the setup really free?

Yes. Our team sets up your store, moves your catalogue, connects payments and delivery, and trains your team — at no charge. You pay nothing up to 100 orders a month, then ₹6–₹10 per order. No lock-in.

Do we need a developer or tech team?

No. We host the platform and handle security, updates, backups and integrations (payments, couriers, WhatsApp, GST). Setup and catalogue migration are done by our team; your staff only use the screens.

What does the storefront look like?

A modern, fast storefront designed mobile-first and polished on desktop — the kind of shopping experience large consumer brands build in-house: quick search, one-tap reorders, a four-field checkout and pincode-aware delivery promises.

Which shipping and logistics partners does it work with?

Orders can go to your own riders, a courier aggregator, 3PL or hyperlocal partner through shipping integrations — manifests and status updates flow back automatically, so every order is tracked in one place whoever delivers it.

What reporting do we get?

One set of reports across the store, shipping, cash and books: sales, discounts, cancellations, delivery SLAs, cost per delivery, cash not yet banked and GST — filtered by day, area, PIN or product, or asked in plain English.

Do we need our own delivery riders?

No. Deliver with your own riders on the rider app, hand orders to a 3PL or hyperlocal partner over an API, or mix the two by pincode. Every order moves through the same states whichever way it goes.

How does COD cash tracking work?

Cash is tracked through each handover — rider to store, store to company — with the actor, amount and timestamp recorded at every step. Shortfalls are flagged the same day rather than found at month end.

Does it generate GST invoices and credit notes?

Yes. Tax invoices carry HSN and place of supply, are numbered consecutively per financial year, and credit notes are raised automatically on cancellation and return. A nightly check flags any gap in the invoice series.

How is it priced?

Per order, not per seat. Free up to 100 orders a month, then ₹10, ₹8 or ₹6 per order depending on monthly volume. Delivery operations add ₹2 and partner/3PL adapters ₹1 per delivered order. Cancelled orders are never billed, and there is no annual lock-in.

What languages does the rider app support?

English, Hinglish and Hindi, with thumb-sized targets built for a phone held in one hand.

What kind of brands is it built for?

D2C brands that deliver locally and sell to the same households again and again — fresh and perishable food, packaged food and grocery, bakery, dairy and meat, wellness and supplements.

What happens in the walkthrough?

A 30-minute session, not a slide deck. We load your catalogue into a sandbox cart, walk through the console and the courier app, and show a reconciliation report from a live store.

Talk to us

Your store, set up free. Start with your number.

Start free.
We set it up.

Leave your number and we'll take it from there — your store, your catalogue, your delivery setup, done by our team.

  • We set up your store and move your catalogue — no charge
  • Free up to 100 orders a month, then ₹6–₹10 per order
  • Want to see it first? A walkthrough on your own products
  • No plugins to buy, no developer, no lock-in
Free setup
  1. 1Your number
  2. 2A few details optional

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