Fewer returned COD orders, from checkout to doorstep

Where RTO comes from

Paying for shipping twice.

Orders you can't deliverCOD orders accepted from pincodes your couriers or riders don't reliably reach.

Addresses that don't resolveMissing landmarks and wrong localities found by the rider at the door, not at checkout.

Failures nobody follows upA failed attempt sits in a courier dashboard until it quietly turns into a return.

How it works

Fix it at checkout. Catch it at the door.

Serviceability before the cart

Customers enter their PIN first and see the delivery promise, so unserviceable orders aren't taken in the first place.

Addresses that resolve

Address, locality and delivery pin resolve while the customer types — four fields, one screen.

Every exception on the order

Failed and undelivered orders are flagged by stage and age, so the team calls the customer the same day instead of finding out from a return.

Cash accounted for

COD collected, handed over and banked is tracked per order, so a delivered-but-unpaid order can't hide.

Checkout — four fields on one screen with address and locality resolved as the customer types — Checkout — four fields, one screen

See where it happens

RTO by area, PIN and payment mode.

Breakdown report — orders grouped by area, PIN, payment mode and rider — Breakdown — group by anything that matters

Group by what matters

Day, area, PIN, payment mode, rider, coupon or product — on the same filtered set of orders.

Act on the pattern

Tighten serviceability or switch payment options in the pincodes where failed deliveries cluster.

Start free

We set it up and move your catalogue at no charge; free up to 100 orders a month. Start free.

Questions

What people ask before a walkthrough.

What is RTO in ecommerce?

Return to origin — an order that was shipped but came back undelivered, usually a COD order the customer refused or couldn't be reached for. You pay for shipping both ways and the stock is tied up in transit.

Why are RTO rates high on COD orders?

Common causes are orders to pincodes you can't reliably serve, incomplete or wrong addresses, customers who weren't sure when the order would arrive, and slow follow-up on failed attempts.

How does D2 Commerce OS help reduce RTO?

It tackles the causes before and after dispatch: a pincode serviceability check and delivery promise before the cart, address and locality resolved at checkout, every delivery exception recorded against the order, and a view of failed and undelivered orders so the team can act the same day.

Can we see RTO by area or pincode?

Yes. Reports can be filtered by day, area, PIN, payment mode, rider, coupon and product, so you can see where failed deliveries cluster and adjust serviceability or payment options there.

Does this work with our courier partners?

Yes. Orders can go to your own riders, a 3PL or a hyperlocal partner; status comes back into the same order record either way.

How do we get started?

Leave your number. We set up your store, move your catalogue and connect delivery at no charge, and it is free up to 100 orders a month.

Talk to us

Your store, set up free. Start with your number.

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Leave your number and we'll take it from there — your store, your catalogue, your delivery setup, done by our team.

We set up your store and move your catalogue — no charge
Free up to 100 orders a month, then ₹6–₹10 per order
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