Quotes for an ecommerce website in India range from ₹5,000 to ₹10 lakh, which isn't much help. The gap comes from what's included and who keeps it running after launch. This guide breaks down the first-year cost of the four routes most brands consider.
| Shopify (DIY) | WooCommerce (freelancer) | Custom agency | D2 Commerce OS | |
|---|---|---|---|---|
| Platform / hosting | ₹17,988/yr (Basic, yearly billing) | ₹3,000–25,000/yr hosting | Hosting + maintenance contract | ₹0 up to 100 orders/month |
| Design | Free theme to ~₹30,000 | Free theme to ~₹6,000 | Included in build | Included |
| Add-ons | ₹24,000–60,000/yr in apps | ₹5,000–30,000/yr in plugins | Built or integrated | Included |
| Setup | Your time | ₹15,000–1,50,000 | ₹2,00,000–10,00,000+ | Free, by our team |
| Who keeps it running | You | You or the freelancer | The agency, on contract | Us |
Shopify plan price from shopify.com/in/pricing, October 2026. Other figures are rough market ranges; quotes vary widely by scope.
If you're testing an idea with a handful of products, keep it cheap and simple. If you're building a D2C brand that will ship hundreds of orders a month, mostly COD, the route that keeps operations simple tends to be cheapest overall. That's the case D2 Commerce OS is built for: store, couriers or riders, COD tracking, GST invoices, WhatsApp and reports on one platform, set up by us and free forever up to 100 orders a month.
Want the detailed Shopify numbers? See Shopify pricing in India.
Roughly from a few thousand rupees a year for a do-it-yourself builder, to tens of thousands for a Shopify or WooCommerce store set up by a freelancer, to several lakh for a custom agency build. D2 Commerce OS costs nothing up to 100 orders a month and the setup is done free.
Platform or hosting fees, apps or plugins, payment gateway charges on every online payment, courier charges, WhatsApp message charges, and someone's time to keep things updated and reconciled. Running costs usually exceed the build cost within the first year.
Only if you have needs no platform can meet and a budget for ongoing development. Most D2C brands are better served by a platform that is maintained for them, so money goes into products and marketing instead.
Not hidden, but easy to overlook: Shopify's extra fee on third-party gateway payments, paid apps, premium themes, WooCommerce hosting upgrades, premium plugins and developer time for updates and fixes.
Free forever up to 100 orders a month, then ₹10 per order up to 1,000 orders, ₹8 up to 5,000 and ₹6 above that, with store, COD tracking, GST invoices, WhatsApp updates and reports included. Courier connections add ₹1 and own-rider delivery ₹2 per delivered order.
Leave your number and we'll take it from there — your store, your catalogue, your delivery setup, done by our team.
Takes 10 seconds · we reply within a working day
Shopify and WooCommerce are trademarks of their respective owners.
Chat on WhatsApp