Commerce OS / Answers / Sell food products online
Answers · India · 2026

How to sell food products online in India

The licence you need, what the store must handle, and how delivery differs for packaged and fresh food.

Short answer: Get FSSAI registration or a licence first, print the number on labels and show it on the store, then sell from a store that handles pack sizes, delivery pincodes and reorders. Packaged food with a long shelf life ships nationally by courier; fresh and home-cooked food is a local business delivered by your own riders. D2 Commerce OS handles both, with own-rider delivery and reorder reminders on Brand.

FSSAI and labels

Every food business needs FSSAI registration for small turnover or a state or central licence above that, and the number must appear on labels and on your website. Packaged food labels also need ingredients, allergens, net quantity, dates and the manufacturer's address. Sort this before the first order; marketplaces and couriers ask for it.

What the store needs

Pack sizes as variants (250 g, 500 g, 1 kg), a delivery pincode check so you only accept orders you can serve, cash on delivery for first-time buyers, and reorder reminders because food is bought again and again. GST invoices with the right rate per product matter since food rates vary.

Delivery for packaged versus fresh

Packaged snacks, spices, pickles and dry goods ship nationally through Shiprocket in sealed, well-padded boxes. Fresh, frozen and home-cooked food is delivered the same day within a few kilometres by your own riders, which also keeps COD collection in your hands. Many food brands run both from one store.

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Questions

Common questions.

Do I need an FSSAI licence to sell food online in India?

Yes. FSSAI registration for small turnover or a state or central licence above that, with the number on labels and on your website.

Can I sell home-cooked food online?

Yes, with FSSAI registration, as a local business delivered the same day by your own riders within your area.

How do I ship packaged food across India?

Through a courier aggregator such as Shiprocket in sealed, padded boxes, with the shelf life well beyond transit time.

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