The four things a fashion store needs that a generic store does not, and which platforms have them.
Each product needs sizes and colours as variants with their own stock, so a sold-out medium does not take orders. A size chart in centimetres on every product page cuts exchanges more than anything else. Photos on a model and flat, with a video if you can.
Fashion has the highest COD refusal and exchange rates of any category. Confirm every COD order before dispatch, offer a prepaid discount, and make exchanges easy so buyers choose an exchange over a refund. A platform with COD confirmation and RTO reduction built in saves a fashion brand more than any theme.
Most clothing brands start on Instagram. The store link goes in the bio and in every reply, with the product link sent instead of a UPI request. Order updates on WhatsApp keep the buyer informed without DMs. On the Growth plan abandoned checkouts are recovered on WhatsApp.
One with size and colour variants, size charts, COD confirmation and Instagram selling. D2 Commerce OS includes these free, with RTO reduction on Brand; Shopify does it with paid apps.
A size chart in centimetres on every page, COD confirmation before dispatch, a prepaid discount, and easy exchanges.
Yes. Put the free store link in your bio, send product links in DMs, and let the store handle payment, COD and shipping.
Leave your number and we'll take it from there — your store, your catalogue, payment gateways, couriers and delivery setup, done by our team.
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